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Fuse Connect to Reassess Airport Advertising

Apr 27, 2023

Posted by Cindy Uken | Jun 6, 2023 | Business, News

PALM SPRINGS — Following back-to-back passenger records, Palm Springs International Airport has awarded Fuse Connect (FUSE) a three-year contract for on-campus airport advertising.

Fuse will manage the program and pay the airport a share of the sales revenue — 57% of gross sales go to the airport and 43% to Fuse, Daniel Meier, Deputy Director of Aviation, Marketing & Air Service, told Uken Report.

This partnership will provide an opportunity for local businesses to engage with a wide audience through airport advertising and sponsorship opportunities within PSP's terminal complex, Meier said.

Under this new agreement, FUSE will collaborate closely with PSP to re-imagine the airport's advertising program, infusing it with innovative and engaging concepts. With their expertise and proven track record in airport advertising, FUSE will contribute to enhancing the passenger experience while showcasing the vibrant business community and tourism opportunities of Palm Springs and the Coachella Valley.

In a statement, Executive Director of Aviation, Harry Barret Jr said, "We look forward to working with Fuse Connect to revitalize our on-campus advertising program. As a renowned airport serving one of the most sought-after destinations in Southern California, we are committed to providing a memorable experience to our passengers. This collaboration will allow us tofurther enhance our airport environment and provide valuable exposure for local businesses."

FUSE, a leading Southern California based consultancy known for their its local connections andcommunity-centric approach, is eager to forge a strong partnership with Palm Springs International Airport.

In a statement, Scott Jacobson, CEO of Fuse Connect, said, "We are honored to have been chosen by Palm Springs International Airport for this significant contract. We understand the unique needs and preferences of the local community, and we are committed to creating meaningful and engaging opportunities to showcase the entire Coachella Valley."Palm Springs International Airport

This partnership between the city-owned Palm Springs International Airport and Fuse Connect is poised to elevate the airport's advertising program, creating an immersive experience for passengers and offering local businesses unprecedented exposure, according to Meier. Together, they will collaborate to develop an in-terminal advertising program that highlights the spirit and essence of Palm Springs.

Anyone wishing to learn more about opportunities at PSP may visit, and view the Advertise at PSP page on the airport's website.

The airport's 12 air carriers provide nonstop service to more than 30 airports in season. US nonstop routes include Atlanta, Austin, Bellingham, Bend/Redmond, Boise, Chicago O’Hare,Dallas Love, Dallas/Fort Worth, Denver, Des Moines, Eugene, Everett, Houston, Las Vegas, Los Angeles, Minneapolis, New York City-JFK, Oakland, Phoenix, Portland, Reno, Sacramento, Salt Lake City, San Francisco, San Jose, Santa Rosa, and Seattle. Canadian nonstop routes include Calgary, Edmonton, Toronto, Vancouver, and Winnipeg.

PSP is served by Air Canada, Alaska, Allegiant, Avelo, American, Delta, Flair, JetBlue, Southwest, Sun Country, United, and WestJet. Some airlines and routes operate on a seasonal basis.

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